Yoga – You Don’t Have to Be Good At It!

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May 8, 2012

I come from an advertising background, so I’m always in search of a good slogan – a few catchy words that sum up a product’s essence and also just so happen to look good on a t-shirt. Not that I was looking for a slogan or tagline for yoga, but sometimes a great one just smacks you up the side of the head.

I teach a lot of new students and meet a lot of people who are curious about yoga. In fact, this past weekend I was at an event to promote my summer beach yoga classes in Vermilion and Huron, and I got to meet a lot of awesome women who either have always wanted to try yoga, or have already stepped onto a yoga mat. One woman said to me, “I’ve done yoga, but I’m not very good at it.” Before I could chirp out a response, Marianne Greene, my lovely event buddy, did not miss a beat and responded, “You don’t have to be good at yoga. That’s the beauty of it!”

Bingo – Slogan Nirvana! Marianne had just nailed what should be (if yoga had a brand advertising agency) the marketing strategy for yoga. You don’t have to be good at it. You just have to show up on your mat, breathe, and do your best. I think I’ve found not only a new slogan, but a new mantra.

It doesn’t matter if you’re flexible; we come to our mats to become more flexible.

It doesn’t matter if you can’t touch your toes; each time you come to your mat and practice, you get the opportunity to get a little bit closer.

It doesn’t matter what is happening on the yoga mat next to yours; you get to make it your own practice.

It doesn’t matter if you don’t have a pretty Vinyasa flow; just get inside your body and your breath, and get down with the beauty inside you.

I always say yoga is not a competition, and I am so thankful for that; otherwise I would never participate.

Yoga – You Don’t Have to Be Good at It!

I love it! Short, sweet, concise, factual, and it delivers on the product’s key selling features. That’s my brand management blood still flowing through my veins and popping up from time to time.

Got a favorite yoga slogan, one that makes you smile, one that sums up how great your practice makes you feel? Leave a comment below and share your marketing genius!

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